Prakash Mangane, Author at prakashmangane.com

Top 7 Digital Marketing Tips for Car Rental & Leasing Business

Leave a Comment / CAR RENTAL / Prakash Mangane

In today’s digital age, it’s more important than ever for businesses to have a strong online presence, and car rental and leasing businesses are no exception. With so many options available online, it can be difficult to stand out from the competition. In this blog post, we’ll explore some digital marketing tips that car rental and leasing businesses can use to improve their online visibility and attract more customers. Your website is often the first point of contact between your business and potential customers, so it’s essential to make a good first impression. Your website should be easy to navigate, visually appealing, and provide all the information customers need to make a decision. Ensure that your website is mobile-friendly and loads quickly, as customers are likely to abandon a website that takes too long to load. Here are some quick tips to build a user-friendly website: Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). To improve your website’s SEO, you should focus on creating high-quality, informative content that’s relevant to your target audience. Use relevant keywords in your content, meta descriptions, and title tags to help search engines understand what your website is about. Here are some quick tips to optimize your website for search engines: Social media is a powerful tool for businesses to engage with customers, promote their products and services, and build brand awareness. Create a presence on social media platforms such as Facebook, Twitter, and Instagram, and regularly share engaging content such as photos and videos of your cars, customer reviews, and special offers. Here are some quick tips to leverage social media: Online advertising is a great way to reach a wider audience and drive traffic to your website. Use pay-per-click (PPC) advertising to place ads on search engines and social media platforms. Target your ads to specific demographics such as age, location, and interests to ensure that your ads are seen by the right people. Here are some quick tips to use online advertising: Email marketing is a cost-effective way to stay in touch with your customers and promote your services. Build an email list by offering incentives such as discounts or freebies in exchange for signing up. Use email marketing software to create personalized, targeted campaigns that are relevant to your customers’ interests and needs. Here are some quick tips to build an email list: Online reputation management is the process of monitoring and managing what’s being said about your business online. Set up alerts to notify you of any mentions of your business on social media or review sites. Respond promptly and professionally to any negative reviews or comments, and use them as an opportunity to improve your customer service. Here are some quick tips to monitor your online reputation: In the car rental and leasing industry, customer service is key. Ensure that your staff is trained to provide excellent customer service and go above and beyond to meet customers’ needs. Encourage customers to leave reviews and ratings on review sites such as Yelp and Google, and use this feedback to improve your business. Here are some quick tips to offer exceptional customer service: Here are some recent statistics that highlight the importance of digital marketing for the car rental and leasing industry: Overall, these statistics show that digital marketing is becoming increasingly important for the car rental and leasing industry. Customers are using the internet and mobile devices to research and book their rentals, and businesses that fail to invest in digital marketing risk falling behind the competition. A car rental business in the Goa was struggling to compete with larger competitors in the area. They invested in digital marketing activities such as website optimization, social media marketing, and email campaigns. As a result, the business saw a 35% increase in website traffic, a 20% increase in online bookings, and a 15% increase in overall revenue. Additionally, the business gained new customers who had not previously heard of the business, and retained existing customers through personalized and engaging digital interactions. Overall, the implementation of digital marketing activities allowed the car rental business to compete with larger competitors in the area and achieve significant growth in their customer base and revenue. Conclusion: In conclusion, digital marketing is essential for car rental and leasing businesses to thrive in today’s digital age. By focusing on building a user-friendly website, optimizing your website for search engines, leveraging social media, using online advertising, building an email list, monitoring your online reputation, and offering exceptional customer service, you can improve your online visibility and attract more customers. Hope our blog has proved beneficial for you! We are here to craft your digital marketing strategy and help your business to reach new heights. Get in touch with us to seek any further advice or solve any query. I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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How to Create a Successful Online Marketing Plan

Leave a Comment / ONLINE MARKETING / Prakash Mangane

If you want to grow your business and get more customers, online marketing can be a powerful tool. But it’s not as simple as buying ads on Facebook or posting on Twitter every once in a while. To make sure you’re getting the most out of your investment in digital marketing, you need a strategy – and that means spending some time up front to learn about your audience, what’s already working for other businesses like yours, and what channels are available to reach them. The first step to creating an effective online marketing plan is to figure out who your audience is. If you don’t know who your target market is, how can you possibly create content that resonates with them? Once you have an idea of what your target customer wants, the next step is to figure out how to reach them. The first place to start is by looking at what’s working for other businesses that sell similar products or services. For example, if your business sells dog beds and toys, look at what content has been shared on social media by other pet retailers. You can also use analytics tools like Google Analytics or Facebook Insights to see which pages are getting the most engagement from users. This will help you understand what topics resonate most with them so that you can create additional content around those topics in the future. When you know the pros and cons of each channel, it’s easier to make informed decisions about how to spend your marketing budget. For example, if you’re running a small business and can’t afford paid ads on Facebook or Instagram, then it might be better to focus on one platform instead of spreading yourself too thin across multiple channels. If your goal is to increase brand awareness and grow your follower base, then organic reach may be the best option for you (assuming that your content is quality). However, if one of your objectives is lead generation or direct sales conversions–and those goals require getting in front of highly targeted audiences–paid advertising may be more effective than organic strategies alone. Before you can create a successful online marketing plan, you need to know what your goals are. What do you want to achieve? How will this help your business? This step is important because it helps determine the type of content that should be created and how often it needs to be published. Once you’ve got those answers in mind, it’s time to create a calendar–a list of all the publications or posts that are going out over time so that everyone involved (from editors and writers through marketers) knows what’s coming next. The purpose of this tool is twofold: It keeps track of what has already been done while also planning out future efforts so there are no surprises along the way. Social media is more than just a tool for communication. It’s also a way to build your brand, connect with customers and engage in conversations online. If you want to use social media effectively, the first thing you need to do is create a strategy that will help you reach your goals. The second step is measuring its success–and that’s where things can get tricky. There are many free tools to help you manage your campaigns and measure results. You can use these tools to track the performance of your campaigns, measure their success, and monitor social media conversations about your brand or products. Use analytics to measure the success of your marketing efforts. Analytics help you understand how well different aspects of your online presence are performing so that you can adjust them accordingly. For example: Online marketing can help you build your business and reach new customers, but it takes more than just creating a Facebook page or posting on Twitter every once in a while. Online marketing is a long-term strategy. It requires time and effort, and it’s not something you can just do once or twice. If you want to be successful with online marketing, it will require consistency from your business. You need to make sure that your content is engaging for your audience. A good way to do this is by providing them with valuable information about what they’re looking for as well as tips on how they can improve their lives through products or services in your industry. The more helpful content you provide for people who visit your site, the better chance there is that they’ll become loyal customers who purchase from you again and again! Conclusion: Online marketing can be a great way to connect with customers and grow your business, but it’s not as simple as setting up a Facebook page and posting once in a while. You need to understand who your audience is and what they want from you before you start creating any campaigns or content. Once you know those things, then it’s time for the fun part: coming up with creative ideas that will help them engage!Stay updated on the latest digital marketing news and strategies by subscribing to our blog and following us on social media. We provide valuable insights and tips to help you succeed in your online endeavors. Hope our blog has proved beneficial for you! We are here to craft your digital marketing strategy and help your business to reach new heights. Get in touch with us to seek any further advice or solve any query. I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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5 Tips for Businessman to Manage their Digital Marketing Strategies

5 Tips for Businessman to Manage Digital Marketing Strategies

Leave a Comment / DIGITAL MARKETING / Prakash Mangane

Are you a businessman struggling to keep up with the ever-evolving world of digital marketing? Do you find yourself constantly chasing after the latest trends and struggling to keep your strategies effective? You’re not alone. In today’s digital age, managing your digital marketing strategies can be a daunting task, but it’s essential for staying competitive and reaching your target audience. Without a well-managed digital marketing strategy, you may find yourself falling behind your competitors, failing to reach your target audience, and losing potential customers. But don’t worry, we’re here to help. In this blog post, we’ll share five tips for businessmen to effectively manage their digital marketing strategies. By following these tips, you can create a digital marketing strategy that drives sales, builds brand awareness, and helps you stay ahead of the curve. So let’s get started! To make your digital marketing strategy successful, the first step is to recognize your target audience. This includes knowing their demographics, interests, and behavior online. By understanding your target audience, you can create more personalized and targeted marketing messages that are more likely to resonate with them. According to recent statistics, 72% of consumers say they only engage with personalized messaging. Additionally, 63% of consumers expect brands to use their purchase history to provide personalized experiences. These statistics demonstrate the importance of understanding your target audience and providing them with personalized marketing messages. Here are some useful tips on how to understand your target audience: Content is king in digital marketing, and having a strong content strategy is essential for success. Your content strategy should focus on creating high-quality content that provides value to your target audience. You can write quality content through blogs on your own website or guest blogging, videos, and social media posts. According to recent statistics, businesses that prioritize content marketing generate 67% more leads than those that don’t. It is also reported that 47% of buyers check more than three pieces of content before they get engaged with a sales representative. These statistics highlight the importance of developing a strong content strategy to attract and engage your target audience. Here are some useful tips on how to develop a strong content strategy: Digital marketing strategy is incomplete without social media when 8 out of 10 of your customers are active on social media. By utilizing social media platforms like Facebook, Instagram, and Twitter, you can reach a wider audience and engage with your target audience in a more personalized way. Recent statistics show that there are 3.96 billion social media users worldwide, and the average person spends 2 hours and 25 minutes on social media per day. Additionally, 54% of social media users use social media to research products. These statistics demonstrate the importance of utilizing social media to reach your target audience and drive sales. Here are some useful tips on how to utilize social media: To keep your followers engaged, respond to their comments and messages quickly. Measuring your results is essential for determining the effectiveness of your digital marketing strategies. By tracking key metrics like website traffic, conversion rates, and engagement rates, you can identify areas for improvement and adjust your strategies accordingly. According to recent statistics, 53% of marketers say that measuring the ROI of their digital marketing efforts is their biggest challenge. It has been observed that only 22% of businesses are happy with the conversion ratio. These statistics highlight the importance of measuring your results and making adjustments to improve your digital marketing strategies. Here are some useful tips on how to measure your results: Digital marketing is the field where you see new trends are introduced every alternate day. To stay ahead of your competitors, you need to be in touch with such trends and keep updating your strategy based on it. This includes staying informed about new social media features, algorithm changes, and emerging technologies. Here are some useful tips on how to stay up-to-date with the latest trends: A Short Case Study: One great example of a business that effectively manages their digital marketing strategy is Glossier. Glossier is a beauty brand that has built a massive following on social media by creating a strong brand identity and utilizing user-generated content. They regularly post high-quality images and videos on Instagram, which has helped them amass over 2.6 million followers. Additionally, they use social media to engage with their customers and provide personalized recommendations. Conclusion: In conclusion, digital marketing can be a powerful tool for businesses of all sizes, but it’s important to manage your strategies effectively. By understanding your target audience, developing a strong content strategy, utilizing social media, measuring your results, and staying up-to-date with the latest trends, you can create a digital marketing strategy that drives sales and builds brand awareness. Hope our blog has proved beneficial for you! We are here to craft your digital marketing strategy and help your business to reach new heights. Get in touch with us to seek any further advice or solve any query. I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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Cracking the 1 Lac Milestone in a Month – Part 1 (How to Become a Social Media Management Expert)

Leave a Comment / SOCIAL MEDIA / Prakash Mangane

Do you want to earn money from home? Do you have a passion for social media? If so, then you could become a profitable social media management expert. Social media management is a rapidly growing field, and there is a high demand for skilled professionals. If you can learn the ropes and build a strong portfolio, you could easily make over 1 lakh rupees in a month. In this blog post, I will share some tips on how to become a profitable social media management expert. I will cover the following topics: There are a number of great free online courses available that can teach you the basics of social media management. Here are a few of my favourites: This course covers all the essential topics you need to know to manage social media for businesses of all sizes. It includes modules on social media strategy, content creation, social media analytics, and social media advertising. This course is taught by an experienced social media marketer and covers a wide range of topics, including content creation, social media analytics, and paid advertising. It also includes a section on how to get started as a social media manager. This course is a great option for beginners and covers the basics of social media marketing in a clear and concise way. It includes modules on social media strategy, content creation, and social media analytics. Once you have completed some free online courses, it’s time to start working on your own social media profiles. This is a great way to showcase your skills and experience to potential clients. Here are a few tips for creating a strong social media profile: Once you have a strong social media profile, you can start reaching out to potential clients. Here are a few tips for finding clients: In addition to the free online courses mentioned above, there are a number of other great resources available to help you learn social media management. Here are a few of my favourites: This website offers a wealth of free articles, tutorials, and resources on social media marketing. This website is another great resource for social media news, tips, and advice. Buffer: This social media management tool offers a free plan that allows you to schedule posts, track analytics, and collaborate with team members. Hootsuite: This social media management tool also offers a free plan that allows you to manage up to three social media accounts. Conclusion: You can open up exciting opportunities for you to earn money through digital marketing by learning the necessary skills, building your portfolio, and networking with potential clients. To becoming a profitable social media management expert, remember to continuously refine your skills and stay updated with the latest trends in social media marketing. I hope these tips help you on your journey to becoming a profitable social media management expert. With hard work and dedication, you can easily make over 1 lakh rupees in a month. In the next part of this blog series, I will explore more such fields, how to get started on it, and how to build a successful career in it. Stay updated on the latest digital marketing news and strategies by subscribing to our blog and following us on social media. We provide valuable insights and tips to help you succeed in your online endeavors. I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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How to List New Business on Google My Business

How to List Your New Business on Business Profile Manager (Google My Business)?

Social Media Marketing for Real Estate Agency

Leave a Comment / REAL ESTATE / Prakash Mangane

Welcome to the future of real estate marketing! In 2023, social media will continue to play a pivotal role in the success of real estate agencies. As we move further into the digital age, social media platforms are becoming the go-to place for people to research and find their dream homes. Therefore, it’s crucial for real estate agents to stay up-to-date on the latest social media marketing trends and strategies to effectively reach their target audience. In this blog, we will explore the top social media marketing tactics that real estate agencies should be implementing in 2023 to attract and engage potential buyers and sellers. From creating compelling content to utilizing cutting-edge technology, we’ve got you covered. So, strap in and get ready to take your real estate agency to the next level with social media marketing! Real estate agencies can use social media to promote their property listings to a wider audience. They can create visually appealing posts with high-quality images and descriptions of the properties, which can attract potential buyers. Social media platforms offer targeted advertising options, allowing real estate agencies to reach specific audiences based on demographics, interests, and behaviors. This can help them to reach potential buyers who are more likely to be interested in the properties they are promoting. Real estate agencies can use social media to showcase their expertise and knowledge of the industry. They can share informative blog posts, videos, and other content that can help potential buyers make more informed decisions. Social media provides a platform for real estate agencies to engage with their followers and potential buyers. They can respond to comments and messages, answer questions, and provide helpful information. Regularly posting on social media can help real estate agencies to build their brand and increase their visibility. By creating a strong social media presence, they can establish themselves as a reputable and trustworthy agency in the industry. Real estate agencies can collaborate with influencers in their niche to reach a wider audience. Influencers can share posts about the agency’s properties or services, which can help to increase brand awareness and attract potential buyers. Video content is becoming increasingly popular on social media, and real estate agencies can use this to their advantage. They can create virtual property tours, showcase their services, and provide informative content through videos. This can help to increase engagement and attract potential buyers. Conclusion: In conclusion, social media marketing is essential for real estate agencies to thrive in 2023. By leveraging social media platforms and utilizing the latest marketing tactics, real estate agents can attract and engage potential clients, ultimately leading to increased sales and growth for their agency. It’s important to remember that social media is constantly evolving, so it’s crucial for real estate agents to stay up-to-date with the latest trends and strategies to remain competitive in the industry. By continuing to adapt and innovate, real estate agencies can ensure their success in the years to come. So, take the tips and strategies we’ve explored in this blog and apply them to your social media marketing efforts to take your real estate agency to new heights in 2023 and beyond. I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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Top 5 YouTube Channel for Every Digital Marketer

The 5 Best YouTube Channels for Every Digital Marketer

Leave a Comment / YOUTUBE CHANNEL / Prakash Mangane

In the fast-paced world of digital marketing, staying up-to-date with the latest trends and strategies is crucial for success. YouTube has become a treasure trove of valuable content for digital marketers, with numerous channels offering expert advice and insights. In this blog post, we will dive into the top five YouTube channels that every digital marketer should follow. From industry titans to niche experts, these channels provide a wealth of knowledge, inspiration, and actionable tips to enhance your digital marketing efforts. 01 – Neil Patel: Channel Start Year: 2011 Number of Subscribers: Over 11.7 Lakh Total Video Watch Time: More than 50 million minutes Neil Patel is a renowned digital marketing influencer and entrepreneur who has made significant contributions to the industry. Known for his expertise in SEO and content marketing, Neil’s channel provides in-depth tutorials, case studies, and practical strategies. He often shares lesser-known techniques and tools to help marketers stay ahead of the curve. Neil’s engaging and data-driven approach makes complex marketing concepts accessible to marketers of all levels. 02 – Pat Flynn: Channel Start Year: 2009 Number of Subscribers: Over 4.11 Lakh Total Video Watch Time: Over 27 million minutes Pat Flynn is a successful online entrepreneur, author, and podcaster, known for his transparent and authentic approach to business. His YouTube channel, “Smart Passive Income,” offers a wealth of knowledge on various aspects of digital marketing, including affiliate marketing, podcasting, and passive income strategies. Pat’s unique storytelling style and willingness to share his own successes and failures make his content relatable and inspiring. He also regularly features interviews with industry experts, providing valuable insights and perspectives. 03 – HubSpot Marketing: Channel Start Year: 2007 Number of Subscribers: Over 3.16 Lakh Total Video Watch Time: Over 20 million minutes HubSpot is a leading CRM and marketing software provider, and their YouTube channel focuses on educating marketers on various aspects of inbound marketing and sales. The channel covers a wide range of topics, including content creation, email marketing, social media, and lead generation. HubSpot’s videos are well-produced and often feature actionable tips, real-world examples, and interviews with industry leaders. By following HubSpot’s channel, marketers can learn how to leverage inbound marketing strategies to attract, engage, and delight their audience. 04 – Social Media Examiner: Channel Start Year: 2009 Number of Subscribers: Over 2.80 Lakh Total Video Watch Time: Over 14 million minutes Social Media Examiner is a go-to resource for marketers seeking the latest insights and trends in social media marketing. Their YouTube channel offers in-depth tutorials, expert interviews, and case studies focused on maximizing the impact of social media platforms. From Facebook advertising to Instagram marketing and YouTube strategies, Social Media Examiner covers a broad spectrum of social media topics. Additionally, they frequently host live events and webinars, allowing marketers to interact and learn from leading experts in the field. 05- Moz: Channel Start Year: 2007 Number of Subscribers: Over 80K Total Video Watch Time: Over 3 million minutes Moz is a trusted name in the world of SEO, and their YouTube channel is a goldmine of SEO knowledge and best practices. Their videos cover a wide range of SEO topics, such as keyword research, on-page optimization, link building, and technical SEO. Moz’s team of experts provides valuable insights and actionable tips to help marketers improve their website’s visibility in search engine results. The channel also features Whiteboard Friday, a popular series where complex SEO concepts are explained through visual presentations. Conclusion: Digital marketers constantly need to upgrade their skills and stay informed about the latest trends in the industry. The five YouTube channels mentioned above offer a wealth of knowledge, insights, and practical tips to help marketers enhance their digital marketing efforts. From SEO to social media marketing, these channels cover a wide range of topics and provide valuable resources for both beginners and seasoned professionals. By following these channels, digital marketers can stay ahead of the curve and ensure their strategies remain effective in an ever-evolving digital landscape. Stay updated on the latest digital marketing news and strategies by subscribing to our blog and following us on social media. We provide valuable insights and tips to help you succeed in your online endeavors. I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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digital marketing tips for beauty salon spa

Top 6 Digital Marketing Tips for Beauty Salon and Spa

Leave a Comment / BEAUTY SALON & SPA / Prakash Mangane

Beauty salon and spa are the best places to relax and have fun. They are a place where you can hang out with your friends, family members, and colleagues. These places also offer various treatments for different types of skin problems. There are many other benefits that you can get from these salons. However, there is one thing that most of them lack and that is digital marketing strategies. Just like any other business, a beauty salon or spa needs to market their services digitally in order to attract customers and increase revenue streams. In this blog post we are exploring top digital marketing tips for beauty salons and spas. But before directly jumping to tips, let’s first clarify you same basics of digital marketing: It’s not just about reaching customers, but also about increasing sales and building your brand. A digital presence is essential for any business, but even more so for beauty salons and spas because it can help you reach new customers who aren’t aware of you yet. It also gives existing clients another way to contact the salon or spa (or book appointments), which means that you’re getting more value out of every customer relationship and making it easier for them to come back again! It is important to know what digital marketing is and how it works. You can increase traffic by using social media, email marketing, search engine optimization (SEO), pay per click (PPC) advertising and content creation. You can boost your sales by using POS system effectively with the help of digital marketing strategies So, let’s explore top 6 useful digital marketing tips for salon/spa: Attractive content is content that is well-written, interesting and relevant to your target audience. It helps you attract more visitors to your website and build trust with them so that they can convert more visitors into customers. You can post facts, hairstyles, hair care tips or information on how to take care of their hair which will be appealing to them as compared to other websites where they get nothing useful from reading articles posted there When it comes to digital marketing for beauty salons and spas, one of the most important things you can do is have a website that reflects positively on your business. The goal here is not just to get people onto your site; you want them to stay on there as long as possible so they can see all of the great things that are happening at your salon/spa! To accomplish this goal, try checking out some other local businesses in your area (or even across town) and see how their websites compare with yours. In today’s digital world, social media is the most powerful marketing tool. Facebook and Instagram are two of the most popular social media platforms and they can be used effectively to promote your beauty salon or spa. You can use Facebook to post pictures and videos of your products, services and events in order to get more customers through word-of-mouth marketing. For example, if you have a new hairstyle that you want people to know about then share it on Facebook with all your followers so they can see what’s new at your salon or spa! Instagram allows users to share photos with each other by using hashtags which makes searching easier for users who are interested in what others have posted using those same hashtags (e.g., #eyelash extensions). This way anyone interested in eyelash extensions will easily find posts related specifically about this topic without having any knowledge beforehand about whom exactly wrote them.” If you’re a business owner and you want to attract more customers, then one of the best ways to do this is by offering them special deals and discounts. This way, even if someone doesn’t have time or money for a full service at the moment, they might still be able to take advantage of something from your salon or spa. The key is making sure that these offers are exclusive: if it’s available elsewhere online then people won’t feel like there’s anything special about visiting your page–and since social media platforms are all about gaining followers quickly (and keeping them), offering something unique will help increase engagement rates overall! Local marketing is a great way to reach your target audience. If you are a salon or spa owner in a specific area, you should use local marketing as an advantage. Create a Facebook page for your business and add it to the “local” section of Facebook so that people who live nearby can see you on their newsfeeds. Use Google Adwords to advertise on search engines when someone searches for beauty services in your area (for example: “beauty services near me”). This will help attract new customers from around where they live and bring them into your business! Live stories are a great way to share your events, showcase your brand, and get more users watching your videos. When you use live stories, you can also get more customers! Videos are one of the best ways to market yourself because they show people how much work goes into creating an amazing experience at a spa or beauty salon. You can also use these videos as advertisements for events like weddings or birthdays (they’re perfect for showing off those glamorous outfits). It’s important to have a digital marketing strategy in place, because it can help you get more customers and increase your revenue. You can use this strategy to improve the visibility of your business on Google and other search engines, as well as boost sales through social media channels like Facebook and Instagram. Here are two main tips for creating an effective digital strategy: Before you begin to create a plan, decide what results you want from it. For example: “I want my website traffic to increase by at least 20% over the next six months.” Or maybe “Our YouTube channel should have 10 new subscribers every month.” Once you’ve decided

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digital marketing google my buisiness fraud

Top 3 Google My Business Frauds and How to Protect from It

Leave a Comment / BUSINESS / Prakash Mangane

As a business owner, you may have already heard of Google My Business (GMB), recently updated as Google My Profile, a free tool provided by Google to help businesses manage their online presence. However, with the increasing popularity of GMB, scammers are taking advantage and using fraudulent tactics to gain access to businesses’ profiles. In this post, we’ll discuss some common GMB frauds and how you can protect your business from them. One of the most common GMB frauds is the “verification” scam. Scammers will contact businesses claiming to be Google representatives and ask for verification of their GMB listing. They may also claim that the business needs to pay a fee for verification. In reality, Google never charges for verification and does not reach out to businesses for verification. How to Protect Your Business? To protect your business from this scam, never provide personal or financial information to anyone claiming to be a Google representative. Instead, verify your GMB listing through the official Google My Business website. Another GMB fraud is the “location” scam. Scammers will create fake GMB listings for businesses that do not have a physical location, such as online stores or service providers. They will then use these listings to promote their own products or services, redirect customers to their own websites, or even steal the businesses’ leads. How to Protect Your Business? To protect your business from this scam, regularly monitor your GMB listing and report any unauthorized changes or listings to Google. Lastly, scammers may use GMB to post fake reviews for businesses. They may either post positive reviews for their own business or negative reviews for their competitors’ businesses. This can have a significant impact on a business’s reputation and search rankings. How to Protect Your Business? To protect your business from this scam, regularly monitor your GMB reviews and report any fake or inappropriate reviews to Google. Conclusion: In conclusion, GMB is a valuable tool for businesses to manage their online presence, but it’s important to be aware of potential frauds and take steps to protect your business. By following these tips and staying vigilant, you can ensure that your GMB listing accurately represents your business and attracts genuine customers. Hope our blog has proved beneficial for you! We are here to craft your digital marketing strategy and help your business to reach new heights. Get in touch with us to seek any further advice or solve any query. I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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Top 7 Digital Marketing Tips for Small Businesses

Leave a Comment / BUSINESS / Prakash Mangane

Digital marketing has now become such a buzz word that almost everyone has heard about. Be it a big or small business, now it has become very important for everyone to do digital marketing or online marketing. But many small businesses are still afraid of doing digital marketing or ignore it thinking that it is a very difficult and complicated process and it takes a lot of investment. If you are still away from digital marketing with the same thinking, then in this blog we are giving you top 7 digital marketing tips which will clear you why digital marketing is necessary for small business and how to do it. So, let’s jump to first section: Let’s first understand, what is digital marketing? In simple language, digital marketing is the online solution for traditional marketing, meaning the way businesses target their potential customers or boost their brand awareness through print ads in newspaper, in the same manner you can also reach to wider audience through digital marketing. In digital marketing, you can advertise your products and services on the internet using different digital platforms. Many businesses are now using it to enhance their online presence and reach to wider audience. Following are the main benefits of digital marketing for small businesses: Now let’s jump to tips section: Digital marketing is a broad term that refers to the use of digital tools and channels to promote your business, products or services. Digital marketing can be used to generate leads, increase brand awareness and drive sales. Just as we use different traditional platforms, similarly there are many methods or tools for digital marketing, let us know more about them: It is the best and the most effective solution for small businesses. It is the place where you can list your business so that if any customer search from your nearby area, he/she will see your business name in search results. Google My Profile (Previously known as Google My Business) is a free listing solution that shows your business directly on Google Map. Search Engine Optimization (SEO) is one of the most effective digital marketing strategies for small businesses. It helps you improve your website’s ranking in search engines like Google, Bing and Yahoo, which means more people will be able to find your business online. SEO can be time-consuming but it doesn’t have to be expensive either. There are many things that you can do on your own so that your website ranks higher in search results without having to hire an SEO expert or pay thousands of dollars for professional services. Social Media is also one of the best solution to market or promote your products/services on various social media platforms like Instagram, Facebook and Twitter. Almost 8 out of 10 of your customers are using social media these days and thus it is very easy to find and target your potential customers on social media platforms. Content marketing is the use of content to attract customers, drive traffic and engagement. It’s an effective way to build relationships with prospects, customers and partners. Content marketing can be used in many ways: It is not necessary your customers should buy your products or services in the first visit. If you keep them sending useful and knowledgeable information regularly, it will help you to create brand awareness and boost your brand loyalty. An e-mail is a professional way to remain in touch with your customers and convert them your regular customers. There are many benefits of email marketing like cost-effective, availability of free tools, easy to track, and the best way to target local customers. Many small businesses are yet not utilizing the potential of this idea. It is the best way to target local audience and catch their attention towards your business. This will help enhance your brand presence as well as let local customers make aware about your services or products. In addition to this, you can also join local communities to reach more local people. It is also known as Google Ads. It is little bit technical solution but you can also make use of it as search engines like Google made it very simple to run your ads. To let your ad hold that top spot, you need to make sure about two things, bidding and ad relevancy. So, at the end, Digital marketing is not only beneficial for big businesses only but it can help the small businesses in the same manner. Taking the first step towards it is the most challenging task and many small businesses loose on it due to many misconceptions about it. Go through above tips and take your business online this year. Hope our blog has proved beneficial for you! We are here to craft your digital marketing strategy and help your business to reach new heights. Get in touch with us to seek any further advice or solve any query. I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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