RESTAURANT

In this tough competition era, tasty cuisines, decent ambiance, and affordable prices are not only the important parameters that you should consider to grow your restaurant business. Today, you just cannot rely on paper and word of mouth advertisement to gain your customers. You need to do the right marketing on the right platform. As a restaurant owner have you ever thought why has digital marketing become so essential to grow your business? As we all know, in this Internet-based world, digital marketing for restaurants has become the most essential ingredient to attract customers who are ultimately going to impact your business growth. Digital marketing creates a buzz in targeting customers online whose reviews will directly impact the reputation of your restaurant. According to recent restaurant & food business surveys conducted on customers, nearly 75% – 85% of your audience look for your online presence and visit your restaurant online before they personally visit it.  Online marketing for restaurants helps in targeting a huge customer base with affordable cost expecting a fruitful return on investment. Building an online presence is a core necessity to grow your business today.  Have you ever wondered that 2023 has knocked your doors long back and still you are lagging behind in the growth marathon! In this blog, we will uncover important strategies and techniques to do digital marketing for restaurants. #1 Optimize your Business with Search Engine Optimization: With the majority of your audience browse for products and services on Google and prefer ending up selecting those which rank high on the Search Engine Result Pages. As a business owner, this should be your ultimate goal. In order to top in the SERPs, you should have a strong Search Engine Optimizing strategy. #2 Capture Attention of Your Audience on Social Platforms: Absent on social media??? You can’t avoid your business to be on social media platforms anymore! Presence on social media is a must but at last, it is on you to choose the right platform for your business. The restaurant business pages tag their customers and friends by a comment which again calls for customer engagement. Posting and reposting the food and ambiance snaps taken by your customers is one of the best ways to maintain loyalty towards your customers. For increasing your followers online, it is a necessity for your business page to be active and attractive. To integrate all the strategies, you need to do a thorough market analysis to understand your customer’s needs and also what techniques your competitors are implementing. This will help you to strengthen the root of your business throwing a unique impact on your customers. #3 Promote your Brand through Influencers: Reach out to local bloggers to talk about restaurant critics, new dishes, culture and ambiance of your restaurant. It seems to be beneficial for each other’s business by cross-promotion. In this way you can widen your reach and increase your as well as others fan base. #4 Highlight Uniqueness of Your Restaurant with Video: Online video marketing is one of the trending concepts which have hiked in the current marketing scenario. Half of the people spend their time watching videos on social platforms; this method has thus called out for a great opportunity for restaurant owners. Make the video attractive and crispy to connect more with your audience following the basic video parameters. #5 Personalize Offers to Your Customers through E- Mail Marketing: How does it feel when someone sends special wishes to you on your birthdays & anniversary?? Happy!! Isn’t it? Email marketing plays the role here! Create your e-mailers to provide customized wishes and best deals to your customers. E-mail marketing plays an important role when the audience gets converted to your customers and then into a loyal customers. Believe it or not this can be very impactful to gain trust of your customer! #6 Start Writing Blogs: Start blogging related to your restaurant business. Just keep in mind if you are writing a blog keep it SEO friendly by proper keyword analysis which will be a possible factor to drive traffic to your website. #7 Food Photography: Lastly, showcase your food photography skills! Click high-quality images of food, menu, restaurant atmosphere, customers, events and many more and publish them on your website, social accounts, e-mails, Google Ads, Google My Business Listings. Capturing quality moments will create a unique brand identity to engage your audience which will retain your lost customers and will directly increase sales. Hope our blog has proved beneficial for you! We are here to craft your digital marketing strategy and help your business to reach new heights. Get in touch with us to seek any further advice or solve any query. I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.