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digital marketing tips for small businesses

Top 7 Digital Marketing Tips for Small Businesses

Digital marketing has now become such a buzz word that almost everyone has heard about. Be it a big or small business, now it has become very important for everyone to do digital marketing or online marketing. But many small businesses are still afraid of doing digital marketing or ignore it thinking that it is a very difficult and complicated process and it takes a lot of investment. If you are still away from digital marketing with the same thinking, then in this blog we are giving you top 7 digital marketing tips which will clear you why digital marketing is necessary for small business and how to do it. So, let’s jump to first section: Let’s first understand, what is digital marketing?  In simple language, digital marketing is the online solution for traditional marketing, meaning the way businesses target their potential customers or boost their brand awareness through print ads in newspaper, in the same manner you can also reach to wider audience through digital marketing. In digital marketing, you can advertise your products and services on the internet using different digital platforms. Many businesses are now using it to enhance their online presence and reach to wider audience.  Following are the main benefits of digital marketing for small businesses: Now let’s jump to tips section: Digital marketing is a broad term that refers to the use of digital tools and channels to promote your business, products or services. Digital marketing can be used to generate leads, increase brand awareness and drive sales. Just as we use different traditional platforms, similarly there are many methods or tools for digital marketing, let us know more about them: It is the best and the most effective solution for small businesses. It is the place where you can list your business so that if any customer search from your nearby area, he/she will see your business name in search results. Google My Profile (Previously known as Google My Business) is a free listing solution that shows your business directly on Google Map. Search Engine Optimization (SEO) is one of the most effective digital marketing strategies for small businesses. It helps you improve your website’s ranking in search engines like Google, Bing and Yahoo, which means more people will be able to find your business online. SEO can be time-consuming but it doesn’t have to be expensive either. There are many things that you can do on your own so that your website ranks higher in search results without having to hire an SEO expert or pay thousands of dollars for professional services. Social Media is also one of the best solution to market or promote your products/services on various social media platforms like Instagram, Facebook and Twitter. Almost 8 out of 10 of your customers are using social media these days and thus it is very easy to find and target your potential customers on social media platforms. Content marketing is the use of content to attract customers, drive traffic and engagement. It’s an effective way to build relationships with prospects, customers and partners. Content marketing can be used in many ways: It is not necessary your customers should buy your products or services in the first visit. If you keep them sending useful and knowledgeable information regularly, it will help you to create brand awareness and boost your brand loyalty. An e-mail is a professional way to remain in touch with your customers and convert them your regular customers. There are many benefits of email marketing like cost-effective, availability of free tools, easy to track, and the best way to target local customers.   Many small businesses are yet not utilizing the potential of this idea. It is the best way to target local audience and catch their attention towards your business. This will help enhance your brand presence as well as let local customers make aware about your services or products. In addition to this, you can also join local communities to reach more local people.   It is also known as Google Ads. It is little bit technical solution but you can also make use of it as search engines like Google made it very simple to run your ads. To let your ad hold that top spot, you need to make sure about two things, bidding and ad relevancy. So, at the end, Digital marketing is not only beneficial for big businesses only but it can help the small businesses in the same manner. Taking the first step towards it is the most challenging task and many small businesses loose on it due to many misconceptions about it. Go through above tips and take your business online this year. Hope our blog has proved beneficial for you! We are here to craft your digital marketing strategy and help your business to reach new heights. Get in touch with us to seek any further advice or solve any query.  I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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Digital Marketing An Essential Element to Grow Your Restaurant Business

Digital Marketing: An Essential Element to Grow Your Restaurant Business

In this tough competition era, tasty cuisines, decent ambiance, and affordable prices are not only the important parameters that you should consider to grow your restaurant business. Today, you just cannot rely on paper and word of mouth advertisement to gain your customers. You need to do the right marketing on the right platform. As a restaurant owner have you ever thought why has digital marketing become so essential to grow your business? As we all know, in this Internet-based world, digital marketing for restaurants has become the most essential ingredient to attract customers who are ultimately going to impact your business growth. Digital marketing creates a buzz in targeting customers online whose reviews will directly impact the reputation of your restaurant. According to recent restaurant & food business surveys conducted on customers, nearly 75% – 85% of your audience look for your online presence and visit your restaurant online before they personally visit it.  Online marketing for restaurants helps in targeting a huge customer base with affordable cost expecting a fruitful return on investment. Building an online presence is a core necessity to grow your business today.  Have you ever wondered that 2023 has knocked your doors long back and still you are lagging behind in the growth marathon! In this blog, we will uncover important strategies and techniques to do digital marketing for restaurants. #1 Optimize your Business with Search Engine Optimization: With the majority of your audience browse for products and services on Google and prefer ending up selecting those which rank high on the Search Engine Result Pages. As a business owner, this should be your ultimate goal. In order to top in the SERPs, you should have a strong Search Engine Optimizing strategy. #2 Capture Attention of Your Audience on Social Platforms: Absent on social media??? You can’t avoid your business to be on social media platforms anymore! Presence on social media is a must but at last, it is on you to choose the right platform for your business. The restaurant business pages tag their customers and friends by a comment which again calls for customer engagement. Posting and reposting the food and ambiance snaps taken by your customers is one of the best ways to maintain loyalty towards your customers. For increasing your followers online, it is a necessity for your business page to be active and attractive. To integrate all the strategies, you need to do a thorough market analysis to understand your customer’s needs and also what techniques your competitors are implementing. This will help you to strengthen the root of your business throwing a unique impact on your customers. #3 Promote your Brand through Influencers: Reach out to local bloggers to talk about restaurant critics, new dishes, culture and ambiance of your restaurant. It seems to be beneficial for each other’s business by cross-promotion. In this way you can widen your reach and increase your as well as others fan base. #4 Highlight Uniqueness of Your Restaurant with Video: Online video marketing is one of the trending concepts which have hiked in the current marketing scenario. Half of the people spend their time watching videos on social platforms; this method has thus called out for a great opportunity for restaurant owners. Make the video attractive and crispy to connect more with your audience following the basic video parameters. #5 Personalize Offers to Your Customers through E- Mail Marketing: How does it feel when someone sends special wishes to you on your birthdays & anniversary?? Happy!! Isn’t it? Email marketing plays the role here! Create your e-mailers to provide customized wishes and best deals to your customers. E-mail marketing plays an important role when the audience gets converted to your customers and then into a loyal customers. Believe it or not this can be very impactful to gain trust of your customer! #6 Start Writing Blogs: Start blogging related to your restaurant business. Just keep in mind if you are writing a blog keep it SEO friendly by proper keyword analysis which will be a possible factor to drive traffic to your website. #7 Food Photography: Lastly, showcase your food photography skills! Click high-quality images of food, menu, restaurant atmosphere, customers, events and many more and publish them on your website, social accounts, e-mails, Google Ads, Google My Business Listings. Capturing quality moments will create a unique brand identity to engage your audience which will retain your lost customers and will directly increase sales. Hope our blog has proved beneficial for you! We are here to craft your digital marketing strategy and help your business to reach new heights. Get in touch with us to seek any further advice or solve any query. I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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