Top 5 Digital Marketing Tips for Real Estate Agency in 2023 (with 2 Bonus Tips)

Top 5 Digital Marketing Tips for Real Estate Agency in 2023 (with 2 Bonus Tips)

If you are reading this blog post, it means that you have a real estate agency or planning to start one. It is not uncommon for an entrepreneur to be scared of what digital marketing can do for their business. The fear comes from the fact that they do not know how the world has changed in terms of digital marketing. 

In this article, we will discuss five tips on how you can use digital marketing strategies in 2023 to drive more traffic and get more leads for your real estate agency.

  1. Video Marketing:

Video marketing is a great tool for real estate agencies. It can be used to promote your brand, showcase properties and even engage with potential customers. Video marketing gives you the opportunity to reach out to a wider audience than just your social media followers by sharing videos on platforms like YouTube or Facebook. This is especially helpful in India where there are over 1200 million internet users that use social media daily according to Statista (2022). In addition, those same people spend nearly three hours per day watching videos on these platforms. Video marketing can be used by real estate agencies in several ways:

  • To showcase properties on their website or social media channels.
  • To promote new listings on their websites and social media channels.
  • As part of an SEO strategy to increase traffic from search engines.
  1. Social Media Marketing:

Social media marketing is a strategy that businesses use to promote their products or services through social networks. Social media marketing can be very effective in helping real estate agencies increase their visibility and reach out to more potential customers, which can help them sell more properties in the long run.

Social media platforms like Facebook, Twitter and Instagram have millions of active users worldwide who are constantly looking for new content on these sites. This makes them an extremely valuable resource for any business owner who wants to reach out directly to their target audience without having any middlemen involved in the process (like expensive advertising agencies).

Real estate agencies that use social media marketing can benefit from a number of different strategies, all of which have the potential to help them sell more properties in the long run. Some of these include: 

  • Share property listings
  • Targeted advertising
  • Showcase expertise
  • Engage with followers
  • Build brand awareness
  • Collaborate with influencers
  • Use video content
  1. Email Marketing:

Email marketing is a cost-effective way to generate leads and keep in touch with your customers. It’s an effective way for real estate agencies to reach out to their potential buyers and sellers through email campaigns. Email marketing helps you build trust and credibility, increase sales, boost brand awareness, drive traffic to your website or social media profiles etc. 

Email marketing can be used in various ways such as:

  • Promotional offers like discounts/ freebies etc.,
  • New listings update (Listing details with images),
  • Property related news updates from the market place you operate from (Price rise/ fall trends etc.),
  • Holiday specials offered by other companies which might interest your audience
  1. Blogging:

Blogging is one of the most important digital marketing strategies for real estate agencies. A blog is a web page where you can write articles and share them with your readers. Blogs are useful because they allow you to educate potential customers about your products or services, build trust in your brand, and convert visitors into leads by asking them questions at the end of each post. The best way for real estate agencies to use blogging is by writing unique content that solves problems for their target market. 

For example, if you’re selling homes in India then maybe there’s something about how Indian culture affects home buying decisions? Or maybe there’s an issue people have when renting out their property that could be addressed through an article? If none of these ideas work then consider creating an educational piece targeted at millennials who want their first home but don’t know where or how much money they should spend on it! As long as it helps someone solve a problem then go ahead and write about it!

  1. Search Engine Optimization (SEO):

Search Engine Optimization (SEO) is a process that helps websites rank higher in search results. This can be done by optimizing the site’s content, structure and backlinks among other things.

In order to understand how SEO can help you grow your real estate business, let’s take an example from India where there are thousands of websites competing for top positions on Google search engine results page (SERP). In this scenario having the right keywords in your website title, meta description and body content will help you rank higher than others on SERP which means more leads coming in through organic traffic channels like organic search queries or advertisements displayed next to relevant keywords typed into Google Search Bar.

Here are Two Bonus Tips:

  1. Make Use of Automation Tools: 

(Save time and money, while ensuring better results)

Automation tools can be of great help to real estate agencies, especially when it comes to social media marketing. Automation tools allow you to schedule posts and boost engagement with targeted audiences. This can be done easily using automation tools.

Automation helps make your marketing efforts more consistent, allowing you to stay focused on other aspects of your business, such as customer service or listing presentation skills. Automated posting also frees up time in your day so that you don’t have to spend hours each day posting content manually on all of your social media accounts–a task that would otherwise take up too much time and energy!

  1. Make use of Digital Tools like VR / AR:

Virtual Realty or Augmented Realty is a tool that allows users to experience a virtual reality environment through the use of headsets or special glasses. Through this technology, you can see and interact with objects in real time as if they were actually there. Virtual Reality and Augmented Reality have been used extensively in gaming industry, but now it’s also being used by real estate agencies as well. Some of the benefits of using VR/AR include:

  • It helps people visualize what their homes will look like before they buy them
  • It enables people to see how their house would fit into its surroundings (like other houses).


This is a great time for real estate agencies to get involved in digital marketing. The industry is changing, and it’s important for agents to stay on top of these changes so they can provide the best service possible for their clients. 

So at the end, we have given the above conclusion which you can read, cannot read, which is good or bad, I don’t know as it is written by AI, so if you believe that AI generates good content, go for it, else leave it..we will be happy with your decision.

Hope our blog has proved beneficial for you! We are here to craft your digital marketing strategy and help your business to reach new heights. Get in touch with us to seek any further advice or solve any query. 


I am Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.
So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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