Digital Marketing Tips for Hotels and Resorts

digital marketing tips for hotels resorts

You may be thinking, “Why do hotels and resorts need a strong digital presence?” The answer is simple: because it’s 2023 and your 90% customers are already shifted to digital habits. That means it’s time for you to start thinking about how your hotel can better connect with your customers online. Having a strong digital presence is important for any business today, but especially so for hotels and resorts. Hotels are known for providing great hospitality services, but if guests don’t know about them or have an easy way of finding out about them then they won’t be able to enjoy those services as much as they could have otherwise!

So here are some quick tips for you to scale your business through digital solutions:

  • Establish a presence on all the major social media sites:

Social media is a great way to connect with your customers. You can share information about your hotel or resort, promote special offers and events, and get feedback from customers. And of course, it’s also an excellent way to market your business. There are many social media sites that you should be using as part of your marketing strategy – the most important ones being Facebook, Instagram, Twitter, and Pinterest. If there’s anything else out there that you think would work well for hotels/resorts then by all means give it a try!

  • Embrace technology and use it to your advantage:

Technology is an enabler, not a replacement. It’s important to remember that technology should be used in order to enhance the customer experience or improve the hotel experience in some way–not as a way of replacing human interaction with guests. For example, if you’re looking for ways to improve service levels at check-in, consider investing in self-service kiosks where guests can check themselves in without having any contact with staff members at all!

  • Make sure you have a mobile-friendly website:

We live in a world where people are using their phones and tablets more than ever before. In fact, mobile devices account for almost half of all digital media time and traffic. If you don’t have a mobile-friendly website, you’re losing visitors who could otherwise be booking rooms with your hotel or resort–and even worse, you’re not showing up in Google search results as often as you should be because Google penalizes websites that aren’t optimized for mobile devices. So how can you make sure that your site is ready for the world?

  • Regularly update your blog with relevant content that’s valuable to your visitors:

If you’re going to start a blog, you need to be committed. That means updating it regularly and posting content that’s valuable for your visitors. There are no hard-and-fast rules about how often you should update; some blogs update daily or even more than once per day, while others do so less frequently (perhaps weekly). The most important thing is that whatever schedule works best for your hotel or resort can be sustained over time–if the frequency of posts becomes too much for you or your staff to handle, then it won’t work well as a marketing tool anyway! When deciding on how frequently to post new material on your own website’s blog page(s), consider what types of information would be most helpful/valuable for potential guests visiting our site: How often do they check their email inboxes? What kind of topics would they like us talking about? Are there events coming up at this location that we could promote via social media channels like Twitter? These questions will help determine how often we should be publishing new content online so readers can find fresh information when needed most.”

  • Provide guest-centric services using online tools such as chatbots, virtual reality and augmented reality:

Chatbots are a form of artificial intelligence that can be used to provide customer service, sales assistance and information. Chatbots are especially useful for answering simple questions. For example, if a guest asks about the weather in your destination city or whether you have an airport shuttle service, it’s easy for a chatbot to answer those questions without needing human intervention. However, there are other situations where it would be helpful for guests to receive more complex answers from the hotel staff or even see what their room looks like before making their final decision about staying at your property – this is where virtual reality comes into play!

  • If you’re not using digital marketing for your hotel or resort, you’re missing out on potential customers who want to connect with you digitally!

Do you know what digital marketing is? If not, don’t worry-we’ll get to that in a minute. But first: why should hotels and resorts care about digital marketing? Well, there are lots of reasons! First of all, it helps you reach new customers who may not otherwise have heard about your hotel or resort. And it also helps retain current guests by keeping them engaged with your brand after they leave home (and before they come back). Plus, some people like using social media platforms like Facebook and Twitter because they’re convenient; being able to connect with a company digitally means no need for phone calls or emails during business hours!


We hope these tips have helped you to understand why it’s important to engage with your guests digitally. The truth is, people expect a digital experience and they’re not going to stay at a hotel or resort that doesn’t offer one. 


I amĀ Prakash, an entrepreneur, a skilled digital marketing consultant, a trainer, and a speaker.
So, if you wish to upskill your team, upgrade your digital strategies or leverage your brand presence on digital media, feel free to get in touch with me.

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